Erin Baldwin | Ella’s Soapbox.

After losing her newborn daughter Ella, Erin Baldwin found healing in soapmaking.
From that grief, Ella’s Soapbox was born—a business that honors children gone too
soon by naming soaps in their memory. This short film shares Erin’s journey and the
love behind each bar.

Chelsey Heston | Flowered Sourdough Bake House

In a quiet Michigan kitchen, Chelsey Heston transforms simple ingredients into living art. Each sourdough loaf is a handmade expression of patience, care, and craft—nurtured, shaped, and scored with soul.

Sur La Table | Scanpan Pro S5 11”

According to Forbes, video is one of the most powerful tools for engagement, exposure, and sales. In this Johnson Rauhoff production for Sur La Table, Doug Clark and Donald Lesko teamed up to capture the simple joy of cooking. Shot as part of a social media series, the visuals celebrate the art of food.

Building Roads for the Future

Rieth-Riley is a fortune 100 company that has been around for over 100 years. Building Roads For The Future tells their story of overcoming adversity from horse drawn carriages, surviving the Great Depression to becoming a large employee-owned company. We told their story using archival photos and historic video footage in a documentary format.

Over the years, I’ve written original jingles for brands like Cinnabon, Schwan’s Home Delivery, Norwalk Furniture, Nestlé Tollhouse, and more. Drawing on my background as a songwriter, I craft memorable melodies and lyrics that stand out—catchy without being cliché, and always tailored to the brand’s voice. Here’s a quick montage of some of my work.